Necco Sweethearts History :
Today's best-selling Valentine candy -- Sweethearts Conversation Hearts--the pastel sugar hearts with the quirky sayings. NECCO manufactures over 8 billion hearts each year to keep up with demand for this American icon.
Still it's hard to believe that the concept behind today's Conversation Hearts got its start when Abraham Lincoln was still President. Mottoes seemed to have come into prominence with “cockles,” a small crisp candy made of sugar and flour formed in the shape of a cockle or scallop shell. The early cockles contained mottoes, which were printed on thin colored paper and rolled up inside.
In the 1860's, when Daniel Chase, the brother of NECCO's founder, Oliver Chase, began printing sayings on the candy. He experimented first with hand tools, and then devised a machine in which the cloth was replaced with a felt roller pad, moistened with vegetable coloring, usually red, which pressed against the die. The die printed the words on the lozenge paste and the double purpose machine cut the lozenges.
Grown-ups were entertained and passed the hearts around at parties. For weddings, there were wedding-day lozenges with humorously foreboding prophecies such as: “Married in satin, Love will not be lasting” “Married in Pink, He will take to drink” and “Married in white, You have chosen right.”
The present day Sweethearts Conversation Heart dates back to 1902. Back then, besides hearts, they also produced various shapes such as postcards, baseballs, horseshoes and watches.
In the early 1990's, NECCO Vice President Walter Marshall decided to update the sayings each year and retire some. His first --Fax Me--created a lot of attention from Sweetheart fans. As a result, each year we receive hundreds of suggestions from romantics, candy lovers and school kids for new sayings. From old tech, "Call Me” to new tech, "E-mail Me," Sweethearts keep the pulse on the heartbeat of the nation.
Conversation Hearts have been used in various ingenious ways over the years-- to propose marriage, to teach children statistics and reading, to decorate cakes, and as borders for frames.
One thing Sweetheart lovers can count on each year is the candy's simple, familiar formula. The basic recipe has never been changed. To meet the demand for its Conversation Hearts, NECCO produces them from late February through mid-January of the following year. The entire production--about 100,000 pounds a day-- sells out in just six weeks.
Source : Necco Candy Company
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